I was so impressed by what you were trying to achieve, and all the care and thought you put into your product.
This Dry July, I really needed a reset on my drinking habits, particularly how I viewed my "relaxation" moment in the evenings – you know, the witching hour between work and dinner, when you just need to wind down.
My husband and I committed to Dry July. I was apprehensive, so I recruited the Etch Healthy Habits Pack, which arrived with all the bubble and joy that you imbue your beautiful drinks with. Every evening I've created a fun cocktail, pairing your flavours with others – fresh lime juice, kiwi fruit straight from our vine and mushed up in the blender, a non-alcoholic vermouth, our own pickled rhubarb and its pickling juice...
The ritual and the flavour sensations proved a wonderful, satisfying substitute for the evening glass of wine, negroni or gin and tonic. I didn't miss the alcohol.
Thank you so much for your dedication. It's marvellous when something so good comes out of something as difficult and destructive as addiction. I believe you're truly helping people to enjoy a different way of celebrating and relaxing. The 30-pack is genius!