Strawberry Gum

Strawberry Gum

Strawberry Gum:

Eucalyptus olida, commonly known as the Strawberry Gum or Forrest Berry herb, is a medium-sized tree from the Myrtaceae family that is endemic to the Northern Tablelands of New South Wales.

This native Australian tree has flowers that are cream coloured and highly aromatic leaves with the most exquisite sweet aroma and fruity flavour and has been used by First Nations culture for health and medicinal purposes for many thousands of years.

 

Strawberry Gum leaves are a wonderful source of antioxidants and have antifungal and antibacterial properties, which have been shown to play a role in balancing the gut microflora.

The leaves can be used year round fresh, dried or ground into a powder.  We absolutely love the unique flavour profile of Strawberry Gum and it’s ability to enhance both sweet and savoury flavours.  We find use for it in many dishes in our own home, such as cakes, desserts, jams, sauces and of course beverages.  The ETCH Sparkling PLM features Strawberry Gum along with Davidson Plum and Riberry and it adds to the sweet berry aromatics that this ETCH flavour is famous for.

Eucalyptus olida Strawberry Gum

Why Australian Native Ingredients?

Why Australian Native Ingredients?

Why Australian Native Ingredients?

When conducting our research and development back in 2018 Australia was in the grip of one of our worst droughts in centuries.  At the top of the news cycle was water use, environmental drivers causing the drought such as climate change, and the need for the human race to take action now.

 

Around the same time my Father organised a walk with a local Indigenous man called Lionel Lauch, a Gunditjmara Kirrae Wurrung-Bundjalung man. Lionel is Founder and CEO of an organisation on the Mornington Peninsula called Living Culture. Living Culture provide a doorway to educate people about the importance of keeping Aboriginal culture alive.

Lionel took my father, my brother and I on a guided walk, sharing some of his rich cultural knowledge about the region and the native plants growing where we were walking. He spoke about  nature like it is a supermarket and informed us on some of the many edible plants, leaves and berries that had sustained First Nations people and been utilised as a food source and medicinal source for millennia. I was amazed as I had run along these same tracks for years and was never aware of this the abundance that I was passing.

Lionel Lauch performing a Cleansing ceremony at our launch party in 2019

Native plants are unique because they are perfectly suited to the environment that they belong to. This means that they should survive on local rainfall patterns and in the local soil. Minimising water use, pesticide and herbicide practices in production. Better for the environment, better for the farmer, better for the consumer.

 

From a health and sustenance perspective Native Australian plants are packed with nutritional benefits. Studies have confirmed high levels of vitamins and minerals across different species. In such concentrated quantities that small amounts well surpass other introduced fruit and plant species. Antioxidants, vitamins and minerals such as calcium, lutein, vitamin E, magnesium, zinc, Iron, potassium to name a few. The concentrations vary depending plant species, we detail those contained within the plants we use on our product pages.

 

For us, this unveiled information sparked an inquiry to investigate the native botanicals that could be used in a beverage and led my wife Andy and I to thinking about what role we could we play as a brand to support a supply chain of change, and raise awareness to consumers.

ETCH Sparkling

ETCH Sparkling beverages are inspired by the native environment

Whilst Andy and I are not Indigenous, we acknowledge the traditional owners of country throughout Australia, their connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

 

Our native plants have been understood and curated under the custodianship of First Nations people for millennia.

 

Through our learning, our teaching, our purchasing, partnerships and memberships we actively engage in the conversation and action to continue a pathway of shared culture with respect and acknowledgment.

 

Yours in good health,

 

Jason Quin

Co founder ETCH Sparkling